Featuring a magnetic weight transfer system for amazing castability in a flat-sided crankbait, the Jackall Bling 55 is optimally balanced to outperform the competition on both the cast and retrieve. The compact circuit-board bill deflects off submerged structure with ease, so you can fish the Bling 55 in almost any cover. Flat sides provide intense flash, while the Bling 55`s small profile delivers a deadly action that won`t disappoint.