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Deep diving crankbaits are ideal for catching fish post-spawn and through the fall, when the bass retreat to deeper, colder water. Browse our wide selection of colors and styles to find the perfect crankbait to stir up a feeding frenzy among hungry schools of bass. Well-suited for depths up to 30-feet.

Our medium diving crankbaits are equipped with internal weights for free-floating accuracy in depths of 5- to 12-feet. With their life-like features and loud rattles, medium diving crankbaits are the most versatile choice to attract bass in a variety of fishing conditions, perfect for shallow lakes or ponds.

Soft body swimbaits have the look, feel, and scent of real prey. The ultra-sharp hook remains completely hidden in the bait's anatomy, allowing quick navigation through thorny weed patches. Featuring slender profiles and a wicked wobble, these soft body swimbaits are sure to see results.

Beat the summer heat with topwater baits, ideal for warm water after the spawning season and early fall when bass are feeding up. Use a combination of erratic retrieves--stop and go, twitch and pause--imitating a darting minnow to attract schooling bass in clear water. Choose from our variety of colors and styles to match your lake's dominant for ...