Berkley is a premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. Select a category below or click "View All" to see all Berkley products.
Mask all traces of human presence with scents and fish attractants from Tackle Center. Available in coffee and baitfish scents, fishing attractants give your baits the extra edge on the water.
Our durable braided lines will cut through water without fading or flaking. Pressure-treated and braided under high tension, these lines stay dry and smooth in any fishing condition. Browse our wide selection to match the forage colors in your local waters.
Craw baits are a great addition to any tackle box, as crawfish are a major part of a bass' diet. For best results, choose colors and sizes based on the natural surroundings of your favorite fishing spots. Let your craw fall freely to the bottom, and gently drag it along rocks and grass beds to set a trap no bass could resist.
These creepy crawlers combine the freaky features of several water-dwelling predators, appealing to the "eat or be eaten" attitude of territorial bass. Not sure what to make of them? Neither are the fish! Peak the curiosity of aggressive bass, who will instinctively hunt down these ominous creature baits.
Our versatile finesse jigs can be manuevered to replicate just about any prey. With their flexible, colorful skirts, these jigs perform well along weed patches, mimicking the darting action of baby bluegills and crayfish. For increased sensibility to delicate bites, try these jigs with a braided fluorocarbon line.
Featuring unique heads and ultra-sharp hooks, our flipping jigs can endure the thorniest weed patches without breaking or bending. Check out our electrifying skirt patterns and flexible silicone models to find the perfect addition to your tackle box.
Designed to replicate the naturally refractive properties of water, fluorocarbon line is essentially invisible to unsuspecting fish. With low stretch and high knot strength, fluorocarbon line is the ideal balance of sensitivity and durability.
Entice hungry bass out from cover with these solid-bodied grubs. Use a variety of applications to give these baits a realistic flutter. Available in a wide variety of colors, sizes, and styles, you're sure to find a juicy, textured bite that bass won't let go of! Try a twin-tail for increased water disturbance.
Balanced for strength and durability, monofilament line is virtually memory-free. Soft and easy to handle, the thin diameter allows for extreme sensitivity to varying structures, actions, and strikes. You won't miss a bite with these reliable, trouble-free lines.
soft body swimbaits
Soft body swimbaits have the look, feel, and scent of real prey. The ultra-sharp hook remains completely hidden in the bait's anatomy, allowing quick navigation through thorny weed patches. Featuring slender profiles and a wicked wobble, these soft body swimbaits are sure to see results.
With time-tested weed guards and super-sharp hooks, our swim jigs eliminate resistance in any terrain, wood or grass. Our balanced designs are available in a wide variety of seductive color patterns. You'll be amazed at how quickly these flexible jigs penetrate weeds and timber, hooking bass with ease.
With their soft, chunky claws and aromatic scents, trailers can be used to work the water behind a jig to draw fish out from cover. Try them out after a cold front to entice bass out of their sluggish state. Available in a wide array of colors and styles, you're sure to find what you need to keep the bass biting in tough conditions.
Tube baits flip and spin with ease, tantalizing fish with a realistic flourish. Coffee grounds and salt are used to mask human scents that would otherwise send bass running for cover. Perfect for leisure fishing, tube baits pitch easily for a relaxing day on the water.
Worms are the perfect bait to stir up lethargic bass during the colder months. Flashy colors make these soft baits irresistible as you sink and twitch them along weed lines and tree stumps. Try an 8-pound line for ease of throwing.